Streaming app

Filmin

About the project

Filmin is an online cinema platform created in Spain that offers streaming contents focusing on auteur and independent productions.

Due to the boom experienced in streaming sector in 2020, enhanced by the pandemic, Filmin needed to invest in optimizing the user experience and elevate their brand recognition to maintain the good position among others international companies.

Roll

UX/UI designer

Keyword

Information architecture
Wireframes
User Interface
Prototyping
Design system

Goal

The goal was a full app redesign to launch a new version in 2021, achieving consistency in the brand visual communication and aligning the UX guidelines in its products, working on usability, interaction, and implementation. We carefully created a design system so that it could be scalable and for all Filmin digital platforms.

Old version

Pain point

There are different menu types, and the navigation is not intuitive
There are several types of custom functionalities, and it’s not clear the purpose

Information hierarchy is not correct
Look and feel looks out of date
Lack of visual coherence

Process

The project kicked off, establishing the priorities for the new Filmin experience so that the collaborative work between companies could run in the same direction. After receiving the brand-new visual communication proposal, we worked on it, adding the best of the usability guidelines to rise the app to another level.