Health care app
About the project
Pronokal is a multinational company specialized in health and diet habits, focusing on fast and safe weight loss processes. We partnered with them to digitize their service in order to improve engagement, decrease clinical calls and to obtain real data through the user’s journey.
Roll
- UX/UI designer
Keyword
- Information architecture
- Wireframes
- User Interface
- Prototyping
Challenge
We started the project with a research phase by doing interviews with stakeholders, doctors and the final users to get to know their daily experiences, expectations, behavior and their motivations. From the investigation insights, we found pain points and we carried out the innovation process based on real needs.
Business
- Difficulty to detect unmotivated patients
- Stock control of Pronokal’s physical products
Patients
- Lack of visibility of the method and process
- Difficulty to have a social life (food temptations)
Specialists
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Excessive time spent on queries and calls
Concepts
For the conceptualization phase we defined within the client, two concepts to help patients to achieve their weight-loss goals using the Pronokal App and sticking to the method while building a healthier lifestyle and a better self esteem.
Always by your side
- Conversation with the patient
- Evolution visualization
- App feedback
- Motivational messages
User education
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Clear information of each step
-
Methods explanation
Information architecture
Wireframes
UI design
The users can have follow-ups during their journey by receiving motivational messages on the home screen. The content is dynamic according to the behavior and needs of each person. Also, the users can check out their progress’s summary.
